Greetings
How to start? What do I say? Who the hell will read this? What good, could it possibly do?
Questions I asked myself when I came across the topic of “blogging”.
“It is an important marketing strategy” says one article, “Gets your voice out there” said another, “People just want them” shouts a guy on a how-to video.
So, still no further forward with my understanding, but 3 hours later, and after reading countless sites, I figure “there must be something to it?”.
Right! I’m here at the computer, my clinic has been open for 7 days, let’s give this a go!
Who am I?
For those that know me & for those that don’t, here is my 11 second elevator pitch/bio/self trumpet blowing (I hate doing it, so I'll make it quick).
Do I mention my age? Why not! I’m 26 almost 27. I grew up overseas (Asia), landed in Aus for high school and that whole jazz. I went on to do my BSc and then persevered for another 3 years to complete my DPM at UWA (I think that sounds so terribly elitist, so no more of that). My parents are British, therefore I have unavoidably picked up odd phrases & accents (like garage as in fridge, not garage as in large). I play a bit of piano, even used to dabble in teaching it, but those days are long gone.
Now onto the professional side. I graduated from the UWA DPM (Doctor of Podiatric Medicine, to sound super posh) I spent 4 years working around Perth. Over the years, I have tried to not focus on a particular field of practice but keep general and across the board. However I always get drawn to the complex cases commonly involving pain. I find the body such a fascinating subject and am humbled when reading knowledge from far smarter minds than I.
Why start up my own practice - The Foot Science Clinic?
After 4 years working for others, I got fed up with the overall lack of progression and development within the Podiatric community. I felt whenever I’d bring up a new technology or way of working, I would most often be met with “interesting, but it works as it is”. So with enough money saved, I decided to take the plunge and literally put my money where my mouth was and bring my ideas to life!
There are researchers around the world, producing papers on topics such as pain science, shockwave therapy, laser therapy, patient driven care and much more. There are new technologies discovered and their treatments discussed. Obviously it would be impossible to stay on top of it all, but my goal is to move with research, investing in the treatments that are shown to achieve results.
What will I blog about?
This was a hard one, there is already so much out there online. Just a quick google search for “Podiatry blogs” and you’ll find a plethora of hits. However the closer you look, more and more of them begin to follow the exact same formula and arrive at the same point…..”book an appointment NOW!”.
Will I make that same conclusion at times, undoubtably, but I also want these blogs to be a discussion. I don’t want these blogs to be a transparent gimmick aimed at booking patients in. I want to encourage patients to ask questions, to keep me asking questions, to shed light on topics people actually ask about in clinic. I want to take the reactive approach and respond to questions I actually get asked, not those that I want.
Reading that back to myself, it almost sounds like a 60 minutes/A current affair breaking news headline.
Wrapping it all up
I look forward to embarking on this bloggers journey with you, bringing insights, answers, theories etc to the table. I love to chatter, so if I ramble on and these articles become too long, please, tell me! I have read it is important to be consistent with blogs, and to not over commit. So I am going to aim for 1-2 a month, I haven’t decided on a particular day, or even the next topic, but what I do know is that I will stick with this “dear diary” format, keeping it informal and easy to read.
As always, if you have any questions, I would love to hear from you. If don’t have the answer, I am sure we can find someone that does.
Bye for now,
Andrew Hadley
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